Articles published

http://www.kippreport.com/2012/06/no-story-no-brand/

 

In the press

http://ww.arabnews.com/node/376144

 

http://www.saudigazette.com.sa/index.cfm?method=home.regcon&contentid=20110923109343

 

http://www.saudigazette.com.sa/index.cfm?method=home.regcon&contentid=2010112888156

 

http://www.destinationjeddah.com/portal/index.php?option=com_content&view=article&id=846:an-introduction-to-the-power-of-belonging-the-marketing-strategy-for-branding-by-said-aghil-baaghil&catid=143:business&Itemid=531

 

http://enigma-mag.com/enigmablog/?p=1410